Google which has always been opposed to allowing any real money gambling apps in the Google Play Store has just turned over a new leaf. According to Degree 53, a UK based tech company, they received an email from Google which states that “From the beginning of August 2017, Google will accept applications for the distribution of gambling apps”.
Back in 2013, Google made several changes to its advertising and general policies to make it more difficult if not outright impossible for sports betting, casino and poker companies to advertise orsell their products with any Google companies.
It now looks like the company has decided to change its way of thinking to go along with the many legislation to make gambling legal in many countries. In order for a company to have their gambling app on the Google Play Store, it is just a matter of sending in an application.
When applying for the rights to submit a gambling app, the submitter will also have to licenses in the country they plan to target with their apps.
The ability for a gambling company to have their gambling app on Google Play is at the moment limited to just a handful of countries. According to Google, they will only take applications from the “UK, France and the Republic of Ireland. At a later date, this policy may be expanded to new regions and countries.”
On an interesting note, Google Play Store has not yet change its terms an condition to reflect their new policy where they “don’t allow content or services that facilitate online gambling, including but not limited to, online casinos, sports betting, lotteries, or games of skill that offer prizes of cash or other value.”
Advertising of sports betting services and sports betting software is allowed in some countries
It is however expected to change in August. It looks like Google Play Store is trying to enter the Apps gambling market which was only available before with iPhone and iPad holder. For Android which currently has a 50% market share of the smartphone market, this could be a huge addition to the iGaming market.