Aristocrat Gaming partners with the Dallas Cowboys

Aristocrat Gaming partners with the Dallas CowboysOnce again, another sports franchise is teaming up with a gambling partnership to maximize their profits. This time around, Aristocrat Gaming Partners with the Dallas Cowboys in a multi-year deal. As per the deal, Aristocrat Gaming will have prominent signage throughout the stadium year-round. This also includes in-stadium visibility, on the concourse and in-game branding.

Additional features of the partnership include: in-game promotions, digital integrations and game-day activations at AT&T Stadium.

However, Aristocrat Gaming’s recent agreement does not grant them permission to install their slot machines within AT&T Stadium. Instead, the focus is on directing traffic towards regions like Oklahoma, where their NFL-themed slot machines can be found in casinos. Such casinos include the WinStar World Casino and Choctaw Landing in Hochatown.

This marks Aristocrat Gaming’s fourth partnership with an NFL team. In the past, they have made partnered with the Las Vegas Raiders, New England Patriots, and New Orleans Saints. In 2018, WinStar became the first casino company to establish a partnership with an NFL team, becoming the official casino of the Cowboys.

Aristocrat Gaming Partners with the Dallas Cowboys in Multi-year Deal

Aristocrat Gaming has chosen not to reveal the details of the agreement, such as its value or the exact duration of the partnership. However, they did admit that the deal will include Aristocrat Gaming having that in-game signage and advertisements outside the stadium. According to them, their branding material will start appearing during the upcoming NFL season as part of the partnership.

Hector Fernandez, CEO of Aristocrat Gaming, expressed his enthusiasm about the new partnership with the Dallas Cowboys. Furthermore, he made several comments about the team’s prestigious history and the innovative experiences they plan to offer fans through this collaboration.

At the time of publication, the Cowboys’ representatives were unavailable for an interview. However, Chad Estis, EVP of Business Operations for the Dallas Cowboys, also shared his excitement about the partnership with Aristocrat Gaming, emphasizing the team’s commitment to working with world-class partners and the opportunities for branding and activation that this collaboration will bring throughout the year.

No Plans for Aristocrat Gaming to Put NFL Slot Machines in an NFL Stadium

The idea of placing a slot machine within an NFL stadium is not on the agenda for Aristocrat Gaming. Instead, they are exploring innovative digital strategies to attract Texans with a penchant for gambling.

While there are no immediate plans to introduce slot machines at AT&T Stadium or develop mobile apps as part of the sponsorship deal, discussions are ongoing with the Cowboys to explore potential in-game opportunities and promotions beyond traditional advertising.

Given that most forms of gambling are not legal in Texas, Aristocrat is going with a different strategy. They want to instead to redirect traffic to venues where its NFL-themed slot machines are accessible. For those in the sports betting software industry, this a common practice.

Looking ahead, fans may have the option to scan a QR code at the stadium. This QR Code will then direct them to a website indicating the nearest slot machine location.

Who is Aristocrat Gaming?

Aristocrat Gaming, is company, that specializes in creating, producing, and distributing regulated land-based slot games worldwide. With their exceptional games, innovative hardware, and top-notch performance, Aristocrat Gaming offers the ultimate gaming experience to players around the world.

As a subsidiary of Aristocrat Leisure Limited (ASX: ALL), they provide comprehensive solutions to customers in over 300 jurisdictions globally. Furthermore, their commitment to responsible gameplay sets them apart as a leading force in maintaining a thriving and sustainable industry.

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