A year and a half ago, the Netherlands began to regulate it online gaming market within its borders. Since then, the Kansspelautoriteit, the gambling regulators in the Netherlands have been adding new rules to their gambling regulations. Thus, in their latest addition, the Netherlands will Ban Sports Betting Ads and Sponsorships
According to Bookie Pay Per Head companies, this is their biggest addition to their gambling legal framework to date. Or at least, it is in regards to Sports Betting Ads and Gambling ads. Their goal is similar to other countries that are also banning or limiting gambling ads. This is because their focus is on responsible gambling and to protect vulnerable consumers from themselves.
The Kansspelautoriteit said that the new rule is a general ban on gambling ads without a specific target. In addition, it is for ads that target both online and offline gambling.
In addition, the sports betting ban will cover all radio, TV Commercials and also billboards on the street. Furthermore, TV programs and sports club sponsorships will also be part of that ban. However, gambling and Sports Betting Sponsorship Bans will not take effect until next year. Internet and TV ads can continue but will be under stricter conditions.
Netherlands will Ban Sports Betting Ads and Sponsorships Starting this Year
For companies and clubs that have already sportsbook marketing contract in effect, this will be a tricky situation. This is because the ban on betting ads and will go into effect in July of this year. Needless to say, that is not a lot of time for gambling companies to get ready for the change. As to online gambling ads, they have until 2024 to become compliant to the stricter rules.
For sponsorship of sports teams, they have until July 1, 2025 to be compliant. For example, football clubs like AZ have a sponsorship deal with Kansino. Since they heavily rely on them for their income, they need to find a new sponsor quickly. Especially since they will also have to replace shirts, banners, posters, and many other things to follow the law. However, the ban
According to Gambling Industry News, this is just the beginning of the gambling reforms in the Dutch gaming market. This is because the Dutch government intends on studying how the impact of the new laws. Thus, depending on whether it meets their objectives, the gambling regulations could become stricter.
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