How to Be a Bookie in 5 EasSelecting a Pay Per Head Sportsbook that Meets Your Needsy Steps

Last updated on February 12th, 2025 at 08:08 am

You know you want to become a bookie. You have done your research and have chosen to us a Sportsbook Pay Per head to power your sportsbook. Now, the next step is Selecting a Pay Per Head Sportsbook that Meets Your Needs for your style of bookmaking.

We have written several bookie tutorials on how to find the best pay per head service. While the information is correct and useful, we realized that every bookie is different. Thus, they will have different preferences and different goals for their sports gambling business. Hence, not every pay per head companies will meet the needs of their clients.

This does not mean that some PPH providers are good while others are bad. It simple means that some PPH do not have the capabilities to meet certain specific needs some bookies may want. For example, if you want a Pay Per Head that also offers a poker room, then PricePerPlayer.com cannot accommodate you.

It does not mean we are a bad pay per head provider. Not it just means that the demand for having a poker room amongst bookies is very low. Therefore, we chose to keep our Pay Per head cost affordable by not adding options most bookies will not use.

With this in mind, lets take a look at how to select a Sportsbook Pay Per Head that meets you needs.

Table of Contents

• What Do you Want – Creating your Sportsbook Business Plan
• Selecting a Pay Per Head Sportsbook Checklist and Questions to Ask Yourself
• What Pay Per Head Management Options and Features do you Want?

Selecting a Pay Per Head Sportsbook – What Bookies Needs in a Pay Per Head

What Do you Want – Creating your Sportsbook Business Plan

Before anyone can start looking at different bookie pay per head providers, they need to figure out what they want. Thus, this is where Creating a Sportsbook Business Plan comes in handy. First off, what is a business plan and why should every bookie have one?

A Sportsbook Business Plan is a document that outlines the goals of your sportsbook and the strategies to achieve them. Thus, it is valuable for both bookie startups and established bookmakers. For bookie startups, a well-made business plan is crucial for attracting potential lenders and investors. On the other hand, established bookie use the business plans to stay on track and aligned with their growth objectives.

Creating a Sportsbook Business Plan is essential for bookies whether they are big or small. This is because it clearly outlines their goals and how to achieve them. Hence, it is a good tool to help the figure out their needs and in selecting the right Pay Per head company.

For example, you want to offer a full-service sportsbook. Then you would need a PPH provider that also offers a racebook software and casino. Or you intend on having bookie agents to expand your business faster. Therefore, you would need a PPH that lets you create and manage agents accounts under your bookie PPH account.

Perhaps you want to create your own brand and needs a tailor-made website that can handle a lot of traffic. Then you need a PPH that can handle a lot of traffic without the slow crashing or slowing down.

Selecting a Pay Per Head Sportsbook Checklist and Questions to Ask Yourself

Sports Betting Markets– How many sports markets do you want in your sportsbook? Different PPH will have different sports markets. Will you limit yourself to national and popular sports or will you expand into local leagues on an international level?

Sports Betting Options – Do you just want to offer the usual betting options like straight bets, parlays, teasers and such or offer more? Some Bookie PPH do not offer a wide range of live bets while others include hundreds per game. In addition, some PPH do not have a player prop bet generator while other do?

Bonuses and Promotions – Will you offer promotions and bonuses in your sportsbook? If so, you will need to use a Pay Per Head that has bonus management software. If you want to have contest, then you want a PPH that has sports betting contest available or a way to integrate them.

Post-Up or Credit Shop Sportsbook – What kind of sportsbook will you open? Will you operate a Credit or a Post-Up bookie operation?

Affiliate Program – Will you make use of an affiliate program to help market your sportsbook? If so, you will need a PPH that includes an affiliate software and program.

Gambling Options – Are you a sports betting only business or will you diversify and offer other gambling options? Other gambling options include lotteries, casinos, live dealer casinos, poker rooms, eSports gambling, scratch offs, and more.

Telephone Wagering – Ok, no one I know bets by phone anymore but who knows. You may have older customers that only bet by phone. Therefore, does your PPH Bookie offer that option?

24/7 Customer Service – Are you looking for a PPH that has customer service for your players or will you handle it yourself?

What Pay Per Head Management Options and Features do you Want?

• Lines Management – Will you manage your own lines, let the Pay Per Head Software take care of them or both? Some PPH have options to manage your own betting lines while other do not.
• Player Risk Management – How will you keep player in check and keep them from taking advantage of your system? This is where having a risk management tool can come in handy.
• Player Communication Tools – Will you just use an email or phone call to communicate with your players? Or are you looking for an in-house system that keeps track and simplifies all player communications?
• Player Profiling Tools – Will you be profiling your players to increase your profits and create the right ads for your players? Then you will need player profiling tools that can do just that.
• Reports and Sportsbook Metrics – Will you be using sportsbook metrics to track your marketing progress? If so, you will need a Pay Per Head that can generate the reports that you need.

These are all questions you need to ask yourself when selecting a pay per head sportsbook for your bookie business. The good news is that PricePerPlayer.com is made to provide all of these tools and features for your bookie business. In fact, we meet the requirements for 95% of all bookies at the most affordable price!

Open an Online Sportsbook with PricePerPlayer.com for $7 or Less Per Player