Starting a Successful Gaming Operation – The Gambling Website

Last updated on September 28th, 2021 at 08:33 am

Starting a Successful Gaming Operation – The Gambling WebsiteIn Part three of our starting an online gaming operation, we went over choosing the right gambling software and platform. Theoretically, now you have all of the tools necessary to open an online Gaming Website. However, this is not the end of the road as more work is necessary to ensure a successful sportsbook operation. The next step to Starting a Successful Gaming Operation is the gambling website itself!

Humans are visual people which means that we place a lot of importance on looks. Even though we all want to believe that you should not judge a book by its cover, it does matters. Just by looks alone, visitors can instantly decide whether you have a quality sportsbook or a cheap and generic operation.

In short, whether you have an online casino, sportsbook, or poker site, the website sets the first impression by visitors. Needless to say, if your gaming website is poorly made, visitors will quickly go to somewhere else.

On the other hand, if it is well made, attractive and easy to navigate it will increase your acquisition percentage.

Starting a Successful Gaming Operation – Creating an Attractive Gambling Website

In order to create an attractive gambling website, bookies need to have a goal in mind. Without one, it just becomes a hot mess that will confuse players and visitors. Creating a gambling website is fairly easy if you already made the preparations for starting an online gaming operation. This is because you already know what you want from type of gamblers to what you offer and gaming emphasis.

Therefore, all you have to do is put it on paper and give it to a website design company.  Of course, we recommend using a company that specializes making websites for iGaming operations. This is because they know exactly what gamblers are looking for to increase player acquisition and retention.

If you use a Sportsbook PPH Provider like, they have a team of sportsbook website designers at your disposal. In addition, part of the service is to integrate the online gambling software into the website.

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What Makes a Good Gambling Website Design?

A good gambling website design is of course one that gets you a lot of clients. However, how do you get to that point? First off, a website needs to be fluid, flexible and of course, needs constant updates. Here are some of the main design points in creating a Successful Gaming Operation.

Attractive without any clutter – While you want to have as much information about your sportsbook, make sure to organize the content.

Emphasis on what you offer – If you specialize in sports betting, make sure that it is prominent like having the latest betting odds on the home page.

Responsive and Flexible on any Platform – Make sure your website is compatible on any platform like tablets and phones.

Fast Loading – Nothing is more unattractive than a website that takes a long time to load. On average, if the website does not load within 3 seconds, visitors will go somewhere else.

Keep Navigation Simple – If a visitor has difficulty finding their way around your site, they will leave.

Branding and Ease of Reading – Your brand should have specific colors to it so players can easily identify your business. However, just make sure that your site content is easy to read.

Contact Information – People tend to trust sportsbooks and casinos that have an actual address and phone number.  Make sure to include those in a location that is easy to find without taking a premium location.

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The Tutorial Series on Starting an Online Gaming Operation

  1. Preparations
  2. Setting Up the Foundation
  3. Gambling Software and Platform
  4. The Gambling Website
  5. Player Acquisition