Sports betting is becoming more prevalent in the U.S. which means more professional sports teams are teaming up with sportsbooks. So far, these partnerships have proven to be profitable for both sides of the deal. Therefore, it is not a surprise to anyone as FanDuel Extends their Sportsbook Partnership with Yankees.
This latest deal between a sportsbook and a baseball team comes at exactly the right time. This is because baseball season is just starting. Thus, more people will be taking advantage of FanDuel’s sportsbook software and platform to place their bets.
FanDuel Group CMO Mike Raffensperger is very happy to see their partnership continues. From his point of view, the New York Yankees are one of the most prominent sports brands worldwide. Since the Yankees are a fixture in NYC, this partnership fits their company values to making fans happy.
The New York Yankees are also happy with extending their partnership with FanDuel. So far, they have had a successful two-year partnership and can now look forward to more. They also hope that FanDuel’s Yankee Stadium presence will continue to strengthen its brand as a sports betting operator”.
FanDuel Extends their Sportsbook Partnership with Yankees – What it Means
FanDuel is rapidly becoming one of the most popular sportsbooks in the U.S. In fact, it has now become one of the most recognizable brands in New York. Amongst their competitors in New York, they have the biggest numbers across the boards. Of course, it is not stopping the PPH Sportsbook industry from spreading its wings within the state.
As per the term of the partnership, FanDuel will continue to use the Yankees’ logos. In addition, they will continue have premium VIP hospitality accommodations at the Yankee Stadium. FanDuel will also have access to a variety of New York Yankees experience as a FanDuel product offer.
For branding, FanDuel will see their signage in the right-field and behind the home plate during television broadcasts.
In terms of social media advertising, FanDuel branding will continue to be on the Yankees’ social media channels.