TAB NZ Becomes the First Gambling Sponsor of the 2023 Women’s World Cup

The 2023 FIFA Women’s World Cup is just a few weeks away and soccer betting fans are counting the days. This year, the 2023 FIFA Women’s World Cup will take place between July 20 thru August 20. Furthermore, the tournament will be held in Australia and New Zealand. However, this year will be different as Tab NZ Becomes the First Gambling Sponsor of the 2023 Women’s World Cup.

The announcement by Tab NZ, the New Zealand state monopoly betting agency was made on Monday. FIFA said they will promote TAB NZ in 4 of the stadiums in New Zealand throughout the Women’s World Cup. They will be in the most popular stadium which are Dunedin Stadium, Eden Park, Waikato Stadium and Wellington Regional Stadium. However, the value of the sponsorship was not made available to the public.

From a sports betting and sponsorship point of view, this a big deal. However, it is not a deal that is without precedent. This is because it follows a gambling sponsorship by Betano for FIFA at the men’s 2022 World Cup in Qatar. Thus, it is a similar deal that is in the third-tier “supporter” category, to promote TAB NZ.

According to PricePerPlayer.com insiders, The New Zealand betting agency returns commission to sports it takes bets on. IN fact, last year it paid NZ$2.4 million ($1.48 million) to the national soccer federation last year.

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TAB NZ Becomes the First Gambling Sponsor of the 2023 Women’s World Cup in Australia and NZ

This FIFA Women’s World Cup will be their ninth World Cup and is set to be bigger than ever. This is be because it will have 32 teams competing against each other across 64 games. Needless to say, this is a great time to start a bookie business. Especially if you have a lot of soccer gambling customers.

While many countries do not like their sports leagues having a close relationship with sports betting, they cannot stop it. This is because the money is just too enticing. Especially since leagues and tournaments must find new sponsor to pay for the rising cost of business.

For Entain, this sponsorship deal is a huge win since the recently took over as the Tab NZ operator. In addition, this gambling sponsorship is also a big help to TAB NZ. This is because in recent year, they gambling revenue has been on the decline.