We are nearing the end of our bookie tutorial series on opening a successful online gaming operation. By now, you should have your sportsbook or online casino up and running with your first clients in the bag. The next step in Marketing Tips for a Successful Gaming Business is player retention.
Player retention is an essential part of any business. This is because it is the base on which your profits as an iGaming operator increase on a steady level. As your gain more clients, if your player base decreases then your profit margin will either remain the same, lower your profit increase margin. Therefore, it is imperative to retain as many players as possible.
The challenges of retaining players in the sports betting industry is challenging. This is because sports bettors sometimes only bet on specific sports. As we all know, sports are seasonal which means you will experience a few slow seasons. Our aim is to show you how to retain customer and give you a steady rise in your gaming income.
Marketing Tips for a Successful Gaming Business – Retaining Players
The most important part about player retention when it comes to online gambling is keeping their attention and communication. Without it, your players will simply feel like a number and have no incentive to be loyal. With that in mind, we will now go over the most effective method to keep your gamblers playing with you. Even though it is very similar acquiring players, there are some subtle differences that make a world of difference.
Know Your Gambling Clients
Before we even begin, it is essential for a bookie or any type of gaming operator to know their clients/players. This is because every customer has their own needs and interest and it is your job to pick up on that.
The reason why is so you can target each sportsbook player with specific advertising method and interest. For example, if you have players that only likes to bet on football, then send them material and promotions about football. On the other hand, if you send promotions they have no interest in, they might see that as intrusive. Thus, they may altogether stop using your gambling services.
Knowing your sports betting customers is also more then just being able to give them the right promotions. It is also about being about catching their interest on specific event. For example, if a client likes to bet on tennis, then you need to remind them about upcoming tournaments.
Just doing this will take your exiting sportsbook to the next level and increase your betting handle.
Method to Retain Your Players
Rewards – The easiest way is to retain your players is to reward them for their loyalty. It does not have to be anything intricate or large, just enough to tell them that you appreciate them. It could be a simple re-load bonus to giving them access to special odds or special promotion.
In-game Events – Keep things exciting by having in-game events and competitions. This will have your players coming back for more like a March Madness Bracket or even football squares.
Stay in Touch with your Players – Just because they are already clients does not mean you should stop talking or marketing to them. For example, give them a free bet on their birthday or Christmas as a way to keep in touch.
Keep Your Players Happy – In short, keep them happy by providing an excellent gambling product and customer service.