Last updated on December 6th, 2023 at 08:04 am
The Digital Sports Media Group, Better Collective is making itself known in the Swedish sports betting market. According to the latest sports betting news, Better Collective is Increasing its Presence in Sweden by buying several gambling brands. Thus, these acquisition acquisitions will dramatically bolster their presence in what they say is an important European jurisdiction.
According to the press release by Better Collective, they have made a deal to acquire several brands from the Everysport. These brands include SvenskaFans.com, HockeySverige.se, Fotbolldirekt.se and Innebandymagazinet.se for the sum of €3.7 million payable in 3 installments. Furthermore, thanks to this purchase, Better Collective will have an additional 9 million monthly visitors to their community.
Better Collective says that the acquisition will probably no impact their 2023 financial target. Instead, Jesper Søgaard, the Better Collective CEO, said that this purchase is an important part of the strategy.
In terms of revenue, this means that they will have a much larger reach to sports bettors and sports aficionados. Thus, they will become a much stronger source of advertisement for bookie pay per head companies, sportsbooks and casinos.
Better Collective is Increasing Its Presence in Sweden with Multiple Acquisitions
Søgaard said that they expect these acquisitions to deliver additional growth to their business in Sweden. Therefore, it will be adding to their market position “within affiliation and expanding towards general advertisement.”
As of 2022, the Swedish gambling market is a worth approximately €2.4 billion and has been steadily rising. Thus, these acquisition by Better Collective comes to no surprise for those that are into managing sports betting businesses.
Here is a rundown of these acquisitions by Better Collective:
SvenskaFans.com is famous in Sweden and is their biggest online sports fans community. In addition, they get around 5 million monthly visitors and makes money from advertising CPM
HockeySverige.se is the largest ice hockey news website in Sweden with over 2.2 million monthly visitors. They feature a popular YouTube channel and have a strong social media presence. Furthermore, their revenue comes from advertising and subscriptions.
Fotbolldirekt.se is the leading Swedish football media outlet that covers national and international football. In terms of marketability, they get around 1.1 visitors per month and get their revenue from advertisement and subscriptions.
Innebandymagazinet.se is another football website that that gets around 500,000 visitors per month.
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