Whether you are a veteran bookie or are just beginning to open a sportsbook, customers are the key to success. However, marketing and advertising a business today is very different from what it was 20 or even 10 years ago. This is because we are in the digital age and everyone uses a smart phone and is on the internet. Thus, here is our Beginner’s Guide to Digital Marketing for Sportsbooks and Bookies!
For those who are unfamiliar with online marketing, this may seem like a daunting task. However, there are many advantages to using digital marketing to advertise your sportsbook and casino. In addition, digital advertising is much simpler than it seems. This is because in several cases, it can be done by just showing off your knowledge of sports and betting.
The first advantage of online marketing is that there are more ways to reach potential betting clients than before. In the old days, you were stuck with only radio ads, print ads, TV ads, mailing, billboards and such. Today, digital marketing is much broader with millions of different ways to market your sportsbook.
The second advantage to digital advertisement is that you can be very precise about your target market. This is because internet marketing has a huge metric database where you can target specific groups and individual. For example, you can choose to only show your ads to males between 21-35 living in Florida and like basketball. For a sportsbook owner, this is a great way to save money and create specific campaigns for specific groups.
Beginner’s Guide to Digital Marketing for Sportsbooks – Advertising Platforms
The first step in learning about digital marketing for your sportsbooks is to know the different advertising platforms available. Afterwards, you will be able to choose which is best for you depending on your target market and budget. Just keep on mind that marketing is a very broad topic. Therefore, the information we are giving you is just the tip of the iceberg.
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Content Marketing – This is the easiest and cheapest way to advertise your bookie business.
This is simply the process of promoting your business by creating content about the sports betting industry. In the content you create you can then talk about your sportsbook with a link to it. Publishing the content can be done via personal blog posting, guest blogging, e-books, infographics and even online brochures. The best part is that it if you can write, the process is very easy and cost-effective.
Social Media Marketing – Today, most people have some kind of social media account. It can be Twitter, Facebook, Instagram, Pinterest and many other. Therefore, simply create an account and post about your sportsbook and any promotion you may have. Using sportsbook bonuses to acquire players is a popular method to works well if you can afford to do it.
In addition, you can simply post links to the content marketing you have already made to further market your sportsbook.
Email Marketing – Email marketing is nothing new and has been around for a very long time. However, today the laws about email marketing are very strict. Therefore, it is best to use it only for player retention. This means that you should only use it for your current customers to let them know about your latest promotions.
Mobile Marketing – This method can be expensive but it is advertising you sportsbook via SMS text or thru in-app marketing.
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