Last updated on May 2nd, 2024 at 01:47 pm
PricePerPlayer.com offers several tools to properly assess the health of your bookie business. All of these tools and features have been made to improve your overall sportsbook revenues. However, not everyone knows how to properly use them or even understand them. Therefore, this tutorial, goes over what Sportsbook Metrics are and How to Use these Sportsbook Pay Per Head Software Metrics.
Before we start, be aware that this is bookie tutorial that will cover a lot of technical sportsbook marketing information. In fact, marketing and business colleges have classes on just how to analyze and use metrics. However, for our purposes, we will focus on what sportsbook metrics are and how to use them to increase revenue.
Sportsbook Pay Per Head Software Metrics – What are they?
Before we start talking about Sportsbook Pay Per Head Metrics, let’s define Metrics and their use. So, what are Metrics? A business metric is a quantifiable measure used to track and assess the status or performance of a specific business function or goal. Thus, businesses use metrics to measure progress toward short and long-term goals and objectives. In addition, companies also use them to make informed decisions for the future.
Sportsbook Pay Per Head Software Metrics are metrics specific to sportsbooks and bookies. Since each industry uses different metrics to track their performance or service, it only makes sense that bookies would also have their own set of metrics.
Metrics for sportsbooks focuses more on the betting handle, betting volume, deposits, Signups, types of sports wagers and such.
However, that is just the tip of the iceberg as sportsbooks must also focus on different sports. This means individual sports metrics are also a necessity to properly assess a sportsbook.
For example, let’s say that your goal is to increase by 10% the money wagered on basketball during the regular NBA Season. To reach this goal, you will create a set of promotions and ads that are specific to the NBA. However, how do you know if your NBA promotion is working and if it needs to be tweaked a bit?
This is where your Sportsbook Metrics come into play. By using the right sportsbook metrics, you can track how well your campaign is doing. This is because you can see whether you are on track to meet your goals or not. If not, then you can simply tweak your promotion or start a new one., If it is, then you can start working on your next goal for your sportsbook!
The Most Popular PricePerPlayer.com Sportsbook Metrics
These are the most popular Sportsbook Metrics that PricePerPlayer.com uses in their sportsbook management software. By using these sportsbook metrics, bookies can measure how they are progressing towards reaching their goals. As you go thru this list, keep in mind that these are just some of the many tools and features by PricePerPlayer.com
Sportsbook Reports to Track Metrics
The Sports Betting Hold Percentage Report – The hold percentage is a term that is loosely used in the sports betting business. From a bettor’s point of view, the hold percentage is the “juice” or the “vig” set be the bookie. For a bookie, the sports betting hold percentage is what they get to keep at the end of a game. This is a great metric to measure how good your sports betting odds and whether they any changes need to be made.
Agent Exposure Report – This is a great tool that shows the amount wagered for different types of bets and sports. Thus, if you want bookies can assess which wagers are more popular for specific sports. These agent exposure metrics are very useful when trying to increase a specific type of wager like parlays. In addition, it can serve as an indicator for specific sports and how your action on them is doing.
Player Reports – The Player Reports is a section that focuses on individual player metrics. This section includes different types of reports like Action by Player, Player Totals, Player Count. These are excellent metrics if you want to profile and increase the betting action from specific customers.
Volume Distribution Report – This is where you can see how players are using gambling in your sportsbook. This is a useful metric to have if you want to increase the action for a specific type of gambling. For example, your goal is to get more people to bet on horses. Thus, you use the Volume Distribution Report to track your progress and see if your efforts are working or not.
Take Your Sportsbook to the Next Level with our Sportsbook Pay Per Head Software Metrics
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