March is a very successful month for the US sportsbook market, as the country has over $4.6 billion in betting handle in a single month. Many sportsbook pay per head operators are reporting significant increases in sports betting activity for March. And now that Illinois’ numbers are in, we are now able to confirm that the handle for the whole country in just a month is north of $4 billion.
Illinois’ total sports betting handle is at $633.6 million. This is 24.3% higher than February’s $509.8 million. The state is also setting a new record for the highest betting handle. The previous one being January 2021’s $581.5 million. Illinois is a fast growing betting market that stands to earn even more with some adjustments to sports betting laws in the state.
US Sportsbook Market and Illinois
The top 3 states that generated the highest handle for the month is New Jersey, Nevada, and Illinois. While Illinois sits in at 3rd in the top handle, it takes the 2nd place in revenue. The numbers are good, especially for a state that is not allowed to offer wagers on in-state teams. As many sportsbook software users know, much of the handle of the state comes from basketball this march. Specifically college basketball. For Illinois, $176.8 million was made on March Madness, but basketball as a whole takes up more than half of the handle at $365.7 million. Tennis comes in at $47.2 million, and hockey in third at $32.8 million.
New Jersey has the highest handle in March at $859.6 million. Meanwhile Nevada follows at $641 million. Pennsylvania, another large betting market, has a handle of $560.3 million. Meanwhile, you also have Michigan with $383.7 million, while Indiana reports a $316.7 million handle. Virginia as $304.1 million as its total handle, a great feat for a state whose market only started a month ago. Lastly, you also have Colorado, with a $301 million betting handle in March.