On Monday, the world of sports betting in the U.S. once again made the news. This time, the gambling industry made the news with an announcement from the top Daily Fantasy and Sports Betting companies. In this case, FanDuel Partnering with the NHL and the New Jersey Devils is making history. This is because FanDuel is now the exclusive fantasy sports partner of the NHL thanks to a multi-year partnership.
The announcement was made on in a joint press release with the NHL and the New Jersey Devils. In addition, FanDuel is now officially the third sports betting partner with the New Jersey Devils. Thus, they now join MGM and William Hill and will have their name at the Prudential Center.
According to the NHL partnership, FanDuel will now offer VIP experiences for NHL events. Some of these events will include the Winter Classic and the All-Star Game. Furthermore, to promote the partnership, FanDuel will have the “Skate to the NHL Winter Classic” contest. The prize for this contest is a VIP trip to the New Year’s Day event at the Notre Dame Stadium.
Are the New Jersey Devils over saturating their Gambling Market?
According to Sportsbook PPH Industry news, the deal with the NJ Devils will involve more branding exposure for FanDuel. This is because the FanDuel Sportsbook will have its logo in the ice at the Prudential Center. In addition, the NJ Devils will also include the FanDuel brand on all of its social media and digital platforms.
At the moment, the Devils have plans to have lounges and employees to help people place bets over the phone. By adding a third partner to the lounges, industry analysts worry that this could create oversaturation in the market.
The main problem is the number of people willing to bet on sports in the area with only hockey to entice them. Even if they are able to structure it where a ticket to the game is not necessary to place a bet, they still have many challenges ahead of them.