Ever since Sports betting became legal in North Carolina in June of 2023, many have been waiting for its launch. Well, the wait is almost over as the official sports betting launch in North Carolina is just days away. In the meanwhile, sportsbooks are scrambling to get the ready for it. With that in mind, FanDuel Partners with the Panthers to get ahead of their competition.
According to an announcement by FanDuel, they have made a multi-year partnership with the Carolina Panthers. In this partnership, FanDuel becomes the Official Sports Betting Partner and will entail many benefits from both parties.
As part of the deal, FanDuel will be able to use the Carolina Panthers across various marketing channels. Furthermore, it will also include collaboration for their social media marketing. Furthermore, fans can expect to see FanDuel promotions and exclusive events at the Bank of America Stadium.
Mike Raffensperger, the CCO of FanDuel said that “Bringing FanDuel to sports fans across North Carolina is an important moment.” In addition, they are happy to “work with the Carolina Panthers to introduce their fanbase” to FanDuel.
For their part, the Carolina Panther are also happy with the partnership. This is because it is an opportunity for both of them to deliver “unique and engaging experiences” to their fans.
FanDuel Partners with the Panthers Ahead of the Sports Betting Launch in North Carolina
Sports betting in North Carolina will officially launch on March 11, 2024. So far, a total of 8 sportsbooks have a sports betting license in North Carolina and will launch in March, Needless to say, the sportsbook competition is fierce. Especially since they expect to see around $65 million in sports gambling revenue for its first year of operation. Thus, now is a good time to have or start a sportsbook in North Carolina.
With the launch of sports wagering in North Carolina just a few days away, bookmakers are trying to stand out. With the announcement of FanDuel partnering with the Carolina Panthers, they have taken attention lead. In addition, FanDuel will be holding pre-registration bonuses to those to pre-register on their app before March 11.
Of course, the rest of the sportsbooks with a license in North Carolina are not standing idle. Each sportsbook in North Carolina is offering their own pre-launch bonuses. In addition, all of their betting apps went live last Friday to Carolinians to prepare for the launch.
North Carolina was not able to launch sports betting in time for the Super Bowl. However, a March Madness launch is still excellent time. Last year, people made around $15.5 billion in March Madness wagers. Thus, North Carolina and Sportsbooks in North Carolina will be able to get a piece of that pie!
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