As a bookie, or any business owner, you need to know what your customers want. It will help you focus your promotions and your operations on the products that bring you the most activity and revenue. So when you are in sports betting, you need to know what your players like to bet on. With so many wager types in the market today, we will bring you our quick guide to the most popular betting products in a sportsbook.
Of course, the best thing to do first is to find the best bookie software. This will help you in terms of being able to bring a wider variety of betting products to your players. The software comes equipped with everything you need in a sportsbook, down to the betting lines, so it really is something you should prioritize.
In terms of the sports events that people bet on, it varies per area or region that you are in. Some people like betting on local teams, while some tend to bet on the athletes. The more serious ones will be basing their wagers on the odds available, so it can really differ from NBA betting to F1 racing in the Middle East and anything in between.
The Most Popular Betting Products in a Sportsbook: The Basics
Of course, sportsbooks have the three basic wagers that never fail to attract players: The Moneyline, the Spread, and the Total Bets. The Moneyline is the simplest wager where you bet on who wins, while the Spread bets are based on betting on the margin of victory in a game. Meanwhile, the Totals are the Over/Under, where you make a bet if the final combined score of both teams are over or under the specific betting line.
These wagers are pretty standard in sportsbooks, and with good reason. Your sportsbook can attract a lot of wagers on these three alone. But of course, some players want more, and will place wagers on other wager types. If you are using a really good betting software provider, then you will likely have all of them available for your players to wager on. There are other bets like parlays, prop bets, fantasy sports betting, and other betting products that are also available. But for mainstream bettors, these three are the most popular wagers.